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Privacy Policy

DSHA Media Ltd
Last updated: 9 February 2026

DSHA Media Ltd (“DSHA Media”, “we”, “us” or “our”) respects your privacy and is committed to protecting your personal data.

This Privacy Policy explains how we collect, use, process, disclose and safeguard your personal data when you:

  • Visit our website
  • Download resources (including the Brand Clarity Framework)
  • Subscribe to email communications
  • Book a strategy call
  • Enquire about or purchase our services
  • Correspond with us

It also explains your rights under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

Who We Are

Legal Entity: DSHA Media Ltd
Company Number: 16090151
Incorporated: 20 November 2024
Registered Address: Suite 728, 4 Montpelier Street, London, SW7 1EE, United Kingdom
Email: [email protected]

DSHA Media Ltd is the Data Controller responsible for your personal data in connection with our website, marketing and consultancy services.

The Personal Data We Collect

Personal data means any information from which an individual can be identified. We may collect and process the following categories of personal data:

Identity Data: First name, last name, job title, company name.
Contact Data: Email address, telephone number, billing address.
Financial Data: Payment and billing information (processed securely through third-party providers).
Technical Data: IP address, browser type, device type, operating system, time zone setting.
Usage Data: Information about how you use our website and services.
Marketing & Communications Data: Your preferences in receiving marketing communications from us.

We do not intentionally collect Special Category Data (such as health information, political opinions or religious beliefs) unless voluntarily disclosed.

How We Collect Your Data

Direct Interactions: You provide personal data when you:

  • Complete contact forms
  • Download resources
  • Subscribe to communications
  • Book consultations
  • Enter into a service agreement
  • Correspond with us

Automated Technologies: We collect Technical and Usage Data through cookies and analytics technologies when you browse our website.

We use:

  • Metricool (analytics and performance tracking)

Third-Party Service Providers: We use platforms including:

  • Mailchimp (email marketing)
  • Microsoft Outlook (email communication)
  • Metricool (analytics)
  • Payment processing providers

Lawful Basis for Processing

We process your personal data under the following lawful bases:

Contractual Necessity: To perform a contract with you or take steps prior to entering into a contract.

Legitimate Interests: For operating, improving and protecting our business, including:

  • Responding to enquiries
  • Improving website functionality
  • Analysing engagement
  • Business development
  • Ensuring network and information security

Legal Obligation: To comply with UK tax, accounting and regulatory requirements.

Consent: Where required for marketing communications or optional activities. You may withdraw consent at any time.

Purposes of Processing

  • Provide consultancy services
  • Respond to enquiries
  • Process payments
  • Deliver requested downloads
  • Send strategic insights (if opted in)
  • Analyse website engagement
  • Maintain website security

We do not sell, rent or trade your personal data.

Marketing Communications

Marketing emails are sent via Mailchimp or Outlook. You will only receive marketing communications if:

  • You have opted in; or
  • You have requested information or services and have not opted out.

You may unsubscribe at any time via the unsubscribe link or by contacting us.

Data Sharing

We may share your personal data with:

  • Email service providers (Mailchimp)
  • Analytics providers (Metricool)
  • Hosting providers
  • Payment processors
  • Professional advisers (legal, accounting)

All third parties must process data in accordance with UK data protection law. We do not share personal data for third-party marketing.

International Transfers

Some providers may process data outside the UK. Where this occurs, we ensure safeguards such as:

  • UK-approved Standard Contractual Clauses
  • Adequacy decisions
  • Appropriate technical and organisational protections

Data Security

  • SSL encryption
  • Secure hosting infrastructure
  • Restricted internal access
  • Reputable third-party platforms

No online transmission is entirely secure.

Data Retention

We retain personal data only as long as necessary. Client and financial records may be retained for up to six years for UK tax compliance. Marketing data is retained until you unsubscribe or request deletion.

Failure to Provide Personal Data

If required data is not provided, we may be unable to provide services or fulfil contractual obligations.

Automated Decision-Making

We do not engage in automated decision-making or profiling with legal or significant effects.

Your Legal Rights

  • Request access to your personal data
  • Request correction
  • Request erasure
  • Object to processing
  • Request restriction of processing
  • Request data portability
  • Withdraw consent

Contact: [email protected]

You may lodge a complaint with the Information Commissioner’s Office (ICO):
https://www.ico.org.uk

Cookies

We use cookies to improve experience, analyse traffic and measure marketing effectiveness. You may control cookies via browser settings. See our Cookie Policy for details.

Third-Party Links

We are not responsible for privacy practices of external websites.

Data Controller vs Data Processor

DSHA Media Ltd acts as Data Controller for website and marketing activities, and may act as Data Processor for client data under separate agreements.

Updates to This Policy

We may update this Privacy Policy periodically. The latest version will always be available on our website.

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